• Skip to primary navigation
  • Skip to main content
  • Skip to footer
WD-40 Company logo
  • Contact
  • Locations
  • Global Brands
  • Apply Now Icon
  • Contact
  • Locations
  • Global Brands
  • Apply Now Icon
WD-40 Company logo
  • Our Tribe
    • Tribal Culture
    • Our Values
    • Learning and Teaching
    • Our Tribe’s Leaders
    • Doing The Right Thing
  • Our Company
    • Brands
    • History
    • Fascinating Facts
    • Corporate Responsibility
  • Careers
    • Life at WD-40 Company
    • Current Opportunities
    • Our Locations
    • Tribe Member Testimonials
    • Our Tribal Culture
  • Newsroom
    • Newsroom Home
    • Press Releases
    • Image Library
    • Media Contact
  • Investors
    • Investor Overview
    • Stock information
    • Financial Information
    • Corporate Governance
    • Investor Resources
  • Partners & Suppliers
    • Resources to Help
    • Become a Dealer
    • MSDS / SDS
    • CPSIA
    • Purchase Order Terms and Conditions

Home / Our Tribe / Tribal Culture

Tribal Culture

Our Tribe is Thriving

Home / Our Tribe / Tribal Culture

Tribal Culture

Our Tribe is Thriving

  • What Is A Tribe
  • Purpose
  • Maniac Pledge

Why do we call ourselves a tribe?

At WD-40 Company, we call our employees tribe members. We define tribe as a group of people who come together to protect and feed each other.  As individuals, and as an organization, we aspire to live up to the behaviors of a tribe. For us, a self sustaining and interdependent tribe share common attributes such as values, knowledge, celebration, ceremony and a strong sense of belonging. Each tribe member is recognized for their specialized skills and their contributions to benefit the greater good of the tribe. Through these efforts, a tribal culture becomes a self-sustaining place where people want to stay and grow.

Smiling Group of WD-40 Tribe Members

The earliest and most basic definition of community – of tribe – would be the group of people that you both help feed and help defend.

SABASTIAN JUNGER
purpose graphic

Purpose

At WD-40 Company, we know that purpose mobilizes people in a way that pursuing profits alone never will. The reason for this is simple. A company with a clear sense of purpose ignites the passion of its employees and inspires the trust of its customers. We’re very proud that the blue and yellow can with the little red top has been leaving people with positive lasting memories since 1953.

People don’t buy what you do, they buy why you do it. And what you do simply proves what you believe.

SIMON SINEK

Our Purpose

target icon

We exist to create positive lasting memories in everything we do. We solve problems. We make things work smoothly. We create opportunities.


Our Mission

people icon

Our mission is to deliver unique, high-value and easy to use solutions for a wide variety of maintenance needs in workshops, factories and homes. We market and distribute our brands across multiple trade channels in countries all over the world.


How We Do It

hands icon

We create positive lasting memories by cultivating a tribal culture of learning and teaching, which produces a highly engaged workforce who live our company’s values every day.


Grey background with text that says what is our why?

Maniac Pledge

We nurture a culture of accountability

The Pledge States

“I am responsible for taking action, asking questions, getting answers, and making decisions. I won’t wait for someone to tell me. If I need to know, I’m responsible for asking. I have no right to be offended that I didn’t ’get this sooner.’ If I’m doing something others should know about, I’m responsible for telling them.”

View Transcript

Maniac Pledge

We nurture a culture of accountability

The Pledge States

“I am responsible for taking action, asking questions, getting answers, and making decisions. I won’t wait for someone to tell me. If I need to know, I’m responsible for asking. I have no right to be offended that I didn’t ’get this sooner.’ If I’m doing something others should know about, I’m responsible for telling them.”

Our Tribe

Our Values

Our Values

Our values are the heart and soul of WD-40 Company


Learn More
Learning and Teaching

Learning and Teaching

Developing and strengthening our tribe from within builds future leaders


Learn More
Our Tribe’s Leaders

Our Tribe’s Leaders

A culture of ownership and accountability that begins at the top.


Learn More
Doing The Right Thing

Doing The Right Thing

Our #1 value. There’s only one way to do things: the right way!


Learn More
Connect With Us
WD-40 Company Value
We value sustaining the WD-40 Company economy.
  • About WD-40 Company
  • Our Tribe
  • Our Company
  • News
  • Investors
  • Contact Us
  • Partners & Suppliers
  • Become a Dealer
  • Safety Data Sheets
  • Resources
  • Learning Resources
  • Global Brands
  • Sustainability
  • Accessibility Statement
  • Legal
  • Privacy
  • Patents
  • Terms of Use
  • California Supply Chain Act
  • WD-40® Brand Trademark & Uses
  • Conflict Minerals Policy Statement
  • UK Modern Slavery Statement
  • Machine Readable Files

Manage Cookies

Privacy settings

Decide which cookies you want to allow.

You can change these settings at any time. However, this can result in some functions no longer being available. For information on deleting the cookies, please consult your browser’s help function.

Learn more about the cookies we use.

With the slider, you can enable or disable different types of cookies:

  • Block all
  • Essentials
  • Functionality
  • Analytics
  • Advertising

This website will:

This website won't:

  • Essential: Remember your cookie permission setting
  • Essential: Allow session cookies
  • Essential: Gather information you input into a contact forms, newsletter and other forms across all pages
  • Essential: Keep track of what you input in a shopping cart
  • Essential: Authenticate that you are logged into your user account
  • Essential: Remember language version you selected
  • Functionality: Remember social media settings
  • Functionality: Remember selected region and country
  • Analytics: Keep track of your visited pages and interaction taken
  • Analytics: Keep track about your location and region based on your IP number
  • Analytics: Keep track of the time spent on each page
  • Analytics: Increase the data quality of the statistics functions
  • Advertising: Tailor information and advertising to your interests based on e.g. the content you have visited before. (Currently we do not use targeting or targeting cookies.
  • Advertising: Gather personally identifiable information such as name and location
  • Remember your login details
  • Essential: Remember your cookie permission setting
  • Essential: Allow session cookies
  • Essential: Gather information you input into a contact forms, newsletter and other forms across all pages
  • Essential: Keep track of what you input in a shopping cart
  • Essential: Authenticate that you are logged into your user account
  • Essential: Remember language version you selected
  • Functionality: Remember social media settings
  • Functionality: Remember selected region and country
  • Analytics: Keep track of your visited pages and interaction taken
  • Analytics: Keep track about your location and region based on your IP number
  • Analytics: Keep track of the time spent on each page
  • Analytics: Increase the data quality of the statistics functions
  • Advertising: Tailor information and advertising to your interests based on e.g. the content you have visited before. (Currently we do not use targeting or targeting cookies.
  • Advertising: Gather personally identifiable information such as name and location
Save & Close

Do not share my personal information

© 2023 WD-40 Company. All rights reserved.
WD-40 logo
3-in-one Logo
GT85 Logo
Lava Logo
x14 Logo
2000 Flushes Logo
Carpet Fresh Logo
Spot Shot Logo
Solvol Logo
NoVac Logo
1001 Logo
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. However you may visit Cookie Settings to provide a controlled consent.
Accept
Change Settings
Cookie Box Settings
Cookie Box Settings

Privacy settings

Decide which cookies you want to allow.

You can change these settings at any time. However, this can result in some functions no longer being available. For information on deleting the cookies, please consult your browser’s help function.

Learn more about the cookies we use.

With the slider, you can enable or disable different types of cookies:

  • Block all
  • Essentials
  • Functionality
  • Analytics
  • Advertising

This website will:

This website won't:

  • Essential: Remember your cookie permission setting
  • Essential: Allow session cookies
  • Essential: Gather information you input into a contact forms, newsletter and other forms across all pages
  • Essential: Keep track of what you input in a shopping cart
  • Essential: Authenticate that you are logged into your user account
  • Essential: Remember language version you selected
  • Functionality: Remember social media settings
  • Functionality: Remember selected region and country
  • Analytics: Keep track of your visited pages and interaction taken
  • Analytics: Keep track about your location and region based on your IP number
  • Analytics: Keep track of the time spent on each page
  • Analytics: Increase the data quality of the statistics functions
  • Advertising: Tailor information and advertising to your interests based on e.g. the content you have visited before. (Currently we do not use targeting or targeting cookies.
  • Advertising: Gather personally identifiable information such as name and location
  • Remember your login details
  • Essential: Remember your cookie permission setting
  • Essential: Allow session cookies
  • Essential: Gather information you input into a contact forms, newsletter and other forms across all pages
  • Essential: Keep track of what you input in a shopping cart
  • Essential: Authenticate that you are logged into your user account
  • Essential: Remember language version you selected
  • Functionality: Remember social media settings
  • Functionality: Remember selected region and country
  • Analytics: Keep track of your visited pages and interaction taken
  • Analytics: Keep track about your location and region based on your IP number
  • Analytics: Keep track of the time spent on each page
  • Analytics: Increase the data quality of the statistics functions
  • Advertising: Tailor information and advertising to your interests based on e.g. the content you have visited before. (Currently we do not use targeting or targeting cookies.
  • Advertising: Gather personally identifiable information such as name and location
Save & Close